“Baikal Motors” is an official Audi dealership in Siberia. The organization was established as a part of the big holding, contains other auto and media brands. The biggest challenge for the company was to establish at the market a culture with the new level of luxury brand preference.
The marketing activity was targeting the up-scale level of the customers’ segments in the region not only for the cars but also for the car-services.
Marketing management: CRM program implementation and database management, effective marketing activities realization (offline and online).
Clients management: client events organization, implementation of the Customer Service Satisfaction programs, direct marketing campaigns.